Wait- Who is this girl?

I guess I should introduce myself, huh? Hi Friend, I'm Cassidy Arbeli!


I am a complicated extroverted woman from Cali (enneagram 7 with a wing 8) whose ambition might actually kill me (unless my 3 kids do it first lol - who else is a working mom out there?!).  I have been an entrepreneur for the last decade building a new business almost every year. I started in insurance as a captive agent and now for the last few years have been independent. I have started from scratch twice and both times grew my agencies to massive profit, all while barely working. 

When I first started, I was clueless about how to succeed in business. If I didn’t find a way through relentlessness and grit to make money, I would have had to face my biggest fear- proving everyone right- I was failing. So, I did the work, filtered the bullshit, and invested in myself. However, I only did what actually worked in gaining me results and moving the profit needle. I went from being clueless to the, “Hey, can I pick your brain?”, go-to agent. 

I suddenly saw that it didn’t have to be so hard. That my business was growing even without me. My profit margins were increasing, and clients were coming in so fast that we could finally all start to realize our dreams. It was happening and I could only sit and feel like, “this is what I am talking about.” 

After 10 years of success in building massively profitable businesses and brands (for me and others), I can help you build your business to do the same for you in a very short amount of time. 

Saving you the energy, the time, the money, and the stress of trying to figure it all out by yourself. 

This is why I created Unburden Your Business. Because your success should be by design and not by default.

 You may have felt like you are a glorified employee, and, in some cases, you may be. Without business knowledge, it can take a long time to get to profitability if you are lucky enough to make it there. 

  If you are lucky enough to make it, you may be burned out, disappointed with the money you are making, and/or starting to resent your business. This starts to look like employee turnover, not wanting to go into the office or doing all the things to distract you from doing what is truly needed. 

 I know this because this was me. I was successful in everything I did before that struggle with the agency, I felt like a failure. I felt like I had nowhere to turn… I went to conferences, read books, bought all the training I found on the topics I felt might help me. Sales, marketing, employee recruiting, management, etc. 

 Until one day I had enough. I started thinking, “this isn’t what I imagined when I opened my business”. My business needs to start working for what I ultimately started it for, Money & Freedom. To do that I need to create a business designed to be profitable & then build a system that allowed me to completely step away if/when I wanted to.


Host of Unburden Your Business Podcast

Want a podcast that gets rid of the fluff and gives you the goods to start your day in entrepreneurship? Well then you are in the right place. Business Chats on your way to work that will inspire you to take action, execute and think strategically about your business today.

Your business was not started to become a burden. I am here to help you make more profits, gain the freedom you desire, and start living the life you want now.

Owner Of Female Insurance Agency Owners FB Group

This group is for Female Insurance Agency Owners who want to help each other prosper and share their successes to lift each other up.

Female Insurance Agency Owners was created as a vehicle through which women can help other women in the most important areas of their lives: business, personal-growth, and balancing life/work. The goal is to provide women with the resources, tools, and skills they need to prosper and succeed.

Founder Of Agency By Design

Agency By Design gets you focused and taking action on becoming an efficient CEO, building structure and processes to scale, maximizing productivity and doing the money-making activities, and increasing the money you make while gaining more time to do whatever you want. You are going to feel empowered, confident, and free to live the life you enjoy, and not living in an office all day (time to say yes to afternoon drinks and no to the 3 o'clock slump).


Check out all the amazing FREE SH*T we have for you!


Hey Girl! I know you want success in every area of your life...so let's check in with your biz and make sure things are set up in a way that makes it happen!

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