Today’s episode is all about defining your company’s focus. 

When you establish a focus for your business, it’s like handing a compass and clear directions to your team. You’ve already established a core purpose for your company, and defining a clear focus is like applying laser beams through a magnifying glass to one specific set of goals and telling everyone on your team, ‘GO HERE NOW!’ 

Cut away from distractions and stop burning valuable energy on tasks and goals that aren’t precisely what you need from your company right now by defining and sticking to a core focus. Don’t waste any more time on tasks that don’t align with your focus. 

In the episode, I provide you with specific examples of various focuses I’ve defined for my businesses throughout my career, and a solid formula for doing the same for your company. While your focus will change as business needs change, one thing does not: you will never...

This week we’re focusing on defining the core of your business - where your power and ability to take your business to new heights lies. 

In the gym, trainers talk about building a strong core to support the rest of your body in total health. 

In your business, your core is just as vital! 

The core of a business is broken down into four important parts: 

• Purpose
• Focus
• Values
• Stories

In this episode of the podcast, I’m helping you define your company’s purpose. 

Motivational author and speaker Simon Sinek puts it simply: why does your company exist, and why should anyone care? In other words, what does your company aim to achieve besides making money? What does your company give back to your community or society?

Defining your company’s purpose gives your employees a ‘north star’ to help guide them and keep them motivated. Powerful things happen when all the employees of a company rally together around a common...

**Follow along in your workbook to get the most out of all this week’s podcast episodes!** 

Today’s episode is taken straight from the pages of my free Workbook, and will give you valuable insight on how to reach your goals and max potential. 

A Goal Pyramid is an easy exercise (included in the Workbook) that helps you plan out what you want your future to look like. You start by writing your most achievable, short-term ‘quickie’ goals at the bottom of the pyramid, and then you begin to stretch your imagination and perceived limits by writing more lofty and long-term goals closer to the top. You’re encouraged to write as many goals as you can fit inside the pyramid - don’t close your mind off to anything you want to reach for! Whether or not you think it is realistic, if it’s something you want, include it in your pyramid. I call this a brain dump! It feels great to take a brain dump!

The ultimate goal of the pyramid exercise is to...

**Follow along in your workbook to get the most out of all this week’s podcast episodes!** 

You know how it works: you set your sights on doing something to better yourself or your business, and right on cue, as if they were waiting anxiously behind the curtain all along, the shit-talking gremlins storm your mind to tell you all the reasons you can’t do the thing. 

Unfortunately, in my experience, the gremlins never go away permanently, but you can battle them into silent submission by developing a winner’s mindset: a set of practiced, habitual self-talk and behaviors that you put in place to push right past the gremlins and blow out the candle on limiting beliefs, before they have a chance to get to you and make you back down from your mission. 

The history of our gremlins is as old as we are. Our limiting beliefs begin when we are kids, built by the way we are treated by parents, grandparents, mentors and babysitters, teachers and pastors, friends...

**Follow along in your workbook to get the most out of all this week’s podcast episodes!** 

This week’s episode deals with the 5 types of desires that we all have within us, and the motivations that humans have for setting their goals.  

The types of desires that humans generally have can be broken down into five areas: 

• Financial
• Health
• Relationships
• Spiritual
• Bucket List Items 

The motivation to reach your goals within these types can be healthy, or ‘heart’ based, or unhealthy, ‘ego’ based. As an example, heart-motivated goals could be to become the best version of oneself, to grow as a person and be kinder, gentler, and more focused on giving back to society, while ego-motivated goals could be harmful to others, such as stealing others’ ideas or resources to get ahead, to prove a point or be seen as ‘the best’. 

The mindset you have when you set your goal is just as important as the goal itself....

Developing a brand identity can be a ton of fun...if it’s done in the correct order of things.

In the last episode, I talked about the importance of developing a strong brand to put out into the world. Here’s your fair warning: if you try to eat your dessert before your peas, you’re gonna have a bad time. You need to have figured out what your brand is before you design its identity. The reason for this is the same reason you can’t idly water a houseplant once a week without knowing what type of plant it is...what if it’s sensitive to overwatering and you’ve been watering it every day? What if it’s in a shady spot when it should be getting lots of sun? What if it’s not a real plant at all, just one of those convincing plastic ones, and you’ve been watering and fertilising plastic for three weeks?? 

My point is that if you haven’t developed a solid brand for your company, designing an identity will be a confusing...

**Follow along in your workbook to get the most out of all this week’s podcast episodes!** This week is all about reflection and assigning meaning to hard lessons! 

My secret to making the most of each day in business is to frequently and sincerely hit pause on business and just reflect. 

Sounds a bit counterproductive, right? 

Well I assure you, it’s not. In fact, slowing down and reflecting has been so effective at getting me ahead and scaling up my business that I used to dedicate a day a week to just getting quiet and reflecting! I really mean it - every Friday, I’d tell my team that I needed a day away from the office (or from being *bothered* in the office) to get quiet and take a closer look at how things were really going for the team and my company. 

Today I’m encouraging you to carve out this reflective time for yourself, at least once a week. 

Now I don’t mean that you should sit around and stew about things that are...

You know you need to brand your company in order to stand out in the business world and attract your ideal clients. You’ve searched all over the internet about how to properly brand yourself, and you have found a thousand different answers. You’re more confused than ever and you don’t know how to proceed…you need help! 

This episode is for you. I’m going to break down exactly what goes into a company brand, how to define your own, and what having a solid brand will do for your business (hint: it’s all good stuff!) 

A brand is a packaged deal of your company core, plus your chosen aesthetic and your reputation with customers. If this sounds complicated, have a listen to all of last week’s episodes, where I talked about developing your company’s core. The good news is that if you’ve done the work of defining your business’s purpose, focus, values, and stories, then you’ve got 90% of the ingredients for a...

There are a few key reasons why business owners don’t reach the goals they set for themselves. In this episode, I break down the various things that keep otherwise effective managers and owners from reaching their max potential: 

• A lack of commitment...do you really want what you say/think you want? 
• A lack of clear vision...if you can’t see the goal post, how are you supposed to aim for it? 
• A lack of determination...you start off strong, but veer off the path you set, and give up before the gettin’s good! 
• A lack of simplicity...focus on one clear goal in front of you, not the million distractions or discouragements you might encounter along the way
• An unrealistic deadline...maybe you need to be easier on yourself, and set your timeline for success a bit further out 
• No metric for success...how will you know you’re making headway if you don’t have a clear metric to measure yourself by? 

As the owner of multiple...

Today’s episode is all about your plan of attack! Previously on the podcast I talked about shadowing your business to find out what needs improvement and what’s working really well. I told you to take really thorough notes in order to understand the state of your business. I advised you to take some solid time to reflect on what you’ve learned. Be painfully honest about where your business is at, and where you want it to be. How are you going to bridge that gap? 

In this episode, it’s all about how to get the ideas flowing and get moving on a plan!  

I talk about the 3 ‘-ates’: delegate, automate, eliminate. Use your team as effectively as possible, use technology to your advantage, get rid of redundancies and processes that just aren’t working for you. 

In the episode, I give you an example of a situation in one of my businesses that my team and I came together to fix, making business easier for us and much more...